Good thread, thanks,… Diamond white was the choice for me and kids my age, then Hooch was invented, a lemonade alcoholic drink, definitely marketed towards under age drinkers…
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Yep, tell me these UK 90s alcopops weren’t marketed with kids in mind:
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Oh my gosh!
I love that one and this one.
If drinking is the answer what the fuck was the question.
I don’t read as you blaming society or family or whomever, only pointing out how deeply ingrained drinking is in the UK, as it is here in the US.
I do think there is a shift in recognizing the problematic nature of alcohol for so many people, as you pointed out. Societal and cultural changes are often slow, but it does feel like the awareness is there, which is a positive step for all.
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So relatable.
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I read this the other day, I love the generation below me (generation Z) if this is how the majority feel, what a shame though that my generation then have to denigrate them as “boring” in the media:
"They drink less, take far fewer drugs, and have made teenage pregnancy a near anomaly. Generation Z – one of several terms used to describe post-millennial youth born after 1996 – prefer juice bars to pub crawls, rank quality family time ahead of sex and prioritise good grades before friendship, at least according to a report published by the British Pregnancy Advisory Service last week.
An onslaught of sneering headlines followed, characterising today’s youth as boring, sensible and hopelessly screen-addicted.
So, are the kids all right?
“We have so much more to do than [just] drink and take drugs,” says Demi Babalola, a 19-year-old philosophy and sociology student. “I’m not surprised those [statistics] show that’s the case: it makes sense. We have a lot more to distract us now.”
Beautiful, go generation Z
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My son’s a Gen-Z-er. It’s true for him. Yes, he does on occasion have s night out with the guys…but as a rule, this is not in anyway his lifestyle. He’s not chasing a high, a drink or attention. Knock on wood, he has not shown any of my teen tendencies. He’s very health, fitness, weight conscious. A great night with his girlfriend would include trying out new recipes from his fave Food Network Show, trying new ways to roast veggies, he’s a tea drinker, limits his sweets, likes to be active biking, kayaking, hiking. He’s a bad liar, not sneaky, not manipulative…my husband & I (knock on wood again) appear to have raised a well balanced, well adjusted kid…Who’d of thought 
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I love those stats. I find the fluidity and openness of the younger generation in general gives me a lot of hope.
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Aw that’s pretty ace. I and my friends/generation as I said grew up on movies like American Pie. Let’s get wasted, frat bros, chug a beer bong and get high. Obviously not everyone turns out to be an alcoholic but its nice to see that culture is now being seen as harmful instead of fun. Your son seems pretty clued up, as do a lot of the younger generation, health drinks and gym with plenty of outdoor activities. It’s nice they have access to Instagram and YouTube with healthy role models to look up to.
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Yup I think I tried them all.
My younger cousins are generation z kids and they don’t drink, nor does a lot of their friends.
A big contributer is social media as they don’t want the embarrassing photos and videos posted of themselves from which there is no escape. In addition there’s so much focus on looking good they spend so much time in the gym which is an added bonus.
Hats off to them.
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Social media gets a bad rap sometimes but it’s better to look healthy than like a drunken mess that’s for sure. I’m so glad it wasn’t really a thing when I was that age, although I was never ashamed of my drunkeness until I hit my late twenties, before then I was proud of my drunken antics.