Welcome to the show!
I’ve had several attempts at sobriety, each time having different approaches. All failed save one; honesty.
I found honesty fostered accountability, which promoted motivation. Not necessarily motivation to be sober, rather motivation to be the best version of myself, and sobriety was a part of that.
I first had to be honest with myself. I was at the point where I knew I had a problem but I needed to be more honest. I needed help.
I came here. I asked for help, the community did not disappoint. Most importantly, I did what they suggested, and here I am, 6 and half years sober.
I actually asked the same questions as you. I found, there is no right way or wrong way, just YOUR way. My way was to focus on myself and let go of the people, places and things that kept me sick. That meant letting go of most “friends”. It was a process that took time, and while I had to figure it out as I went, the community was here to help me navigate this uncharted territory.
I became open with my sobriety (after a good 30 days) by dropping the occasional “Been sober X days now”… people would be like, “oh wow, good for you!”. Many people knew I had a problem, I kind of wore it on my sleeve. Because of that, those who cared were relieved that I was finally doing something about it. Those drinking buddies who didn’t care, well they moved on from my life.
I preferred to focus on the positivity of sobriety rather than the stigma of Alcoholism. Projecting the positive made people see it as a good thing, allowing them to be comfortable in supporting me. At least, thats my take.
I also (usually) post on FB when its my soberversary. If I can inspire one person to start living their best life, then any judgement I receive is worth it. I can say though, the reception has been 100% positive, and now a few family members have also quit drinking, so there you go!
So, how, when, and what you tell people is completely up to you. I know thats a total non-answer, but, sometimes it be like that.
Hope this helped a bit.